BLE Beacon Market To Inflate With A CAGR Of 22.0% During 2017-2025

Reported by the latest market research report created by Credence Research, “Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Facilities, Others)) Market – Growth, Prospective Buyers and Competitive Landscape, 2017-2025”, Perimeter Beacon industry is believed to flourish at a CAGR 22.0% from 2017 to 2025.

The entire report exists at

Market Findings

Mobile and wireless communication technologies have emerged dramatically in the last few decades. Progress of advanced cellular communication is estimated to grow even more in the impending years, noticing adoption throughout different application. The retail industry is one such vertical consistently working towards upgrading their consumer experience by setting up more recent engagement models. Some of them are appealing LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry hugely promising for customer interaction technologies for instance Beacon. Proximity Beacon is one of the many wireless communication techniques developed in the present day using which the retail firms (sellers) can get connected with their shoppers.

The Proximity Beacon market has viewed considerable growth since its first intro in 2013. BLE Beacon comes with Bluetooth low energy (BLE) and has been demonstrated to be a simple one-way communication channel. Smart Beacons are available for both open source and closed source platform so because of this, can be used for numerous applications. In addition to that, the installation and operation cost of Beacon is very inexpensive making it a long term solution for the retail companies, thereby strengthening brand promoting. Companies are voluntarily following this new technique for appealing their clients. Further, Bluetooth Beacon finds its application in public places just like air terminals, automatic parking systems, navigation in the buildings and others to guide the people by offering important info right to their smartphone’s.

Smart Beacon market is segmented according to platform, end-use, and geography. On such basis as the platform, Perimeter Beacon is classified as open source Perimeter Beacons and closed source Beacon. Open source Marketing Beacon are generally applicable for android platform, while the closed source iBeacon is deployed for IOS OS. As per the end-use segmentation, Beacons are classified for retail, public facilities, and other applications. The other applications segment incorporate indoor navigations and health-related applications.

All over the globe, America leads the entire Bluetooth Beacon market. Europe succeeds the North American Marketing Beacon market, in terms of revenue. Asia-Pacific is anticipated to come up as the fastest increasing market for Perimeter Beacon technology as a result of substantial prospects for the retail industry. Marketing Beacon market is expected to grow substantially in Asia Pacific during the forecast time period.

Competitive Insights:

Perimeter Beacon market continues to be in its nascent stage, with not very many countries seeing their adoption. The market includes a large number of producers, with a majority of them centering on creating energy-efficient Marketing Beacons based on open source platform. Smart Beacon makers like Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and more are improving the technology by increasing battery lifespan and getting better additional technical specs such as operating range. One other major strategy followed by the market members is developing affordable iBeacon for small retail divisions.

Key Trends

Continue efforts by the retail industry in the direction of more efficient customer captivation
Improving worldwide sales channel so as to sustain and maximize the sales
Constant growth in wireless communication as well as the smart phone technology
Consentrate on extending the application area of Perimeter Beacons

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